Answering the decision question: Scratch Magazine reports a new summer manicure called “Surfside nails” — a striped, colourful look inspired by the packaging of the American drinks brand Surfside. This is the verified signal that operators should track (source: Scratch Magazine).
365 Take
Verified fact: Scratch Magazine identifies Surfside nails as a striped manicure influenced by Surfside’s brightly coloured canned beverages.
365nails interpretation: The trend fits the ongoing beverage‑inspired and colourful‑packaging aesthetic that performs in summer social channels. For press‑on product mixes, this suggests demand for short to medium lengths, bold block stripes, and high‑contrast colourways that read well in thumbnails and reels.
Operator Move
Why it matters: Trend coverage indicates an emerging styling cue buyers will search for; having a rapid SKU or editable template that matches the striped, can‑inspired palette lets sellers capitalise during summer styling cycles.
One bounded action: Create a small test SKU: 1 design family of 3–5 colour combinations that use horizontal or slightly wavy stripes (photograph on neutral backgrounds). Market as “Surfside‑inspired stripes” and track CTR and add‑to‑cart over a 2‑week window.
What We Don't Know Yet
Uncertainty: Scratch Magazine links the look to Surfside packaging, but it’s unclear whether the brand will spawn wider licensing or whether the motif will scale beyond niche social interest. It’s also uncertain which exact shapes, finishes (gloss vs matte), or sizes shoppers will prefer for press‑ons.
Practical note: Use unbranded, clearly descriptive product names (e.g., “striped summer can‑inspired press‑ons”) to avoid trademark risk while capturing search intent.
Source: Scratch Magazine coverage of the Surfside nails trend (2026‑08‑09): https://www.scratchmagazine.co.uk/nailart-technique/surfside-nails-trend.
