Answer: before a press-on nail collection moves from sourcing into merchandising, deliver four things in writing: the approved product scope, channel context for each sales route, current packaging status, and the launch owner plus open questions. That single, short handoff is enough for merchandising to build listings, assets, and a rollout plan without re-checking sourcing decisions.
Approved product scope
Give merchandising a clear, itemized scope: approved SKUs (style name / SKU), craft (handmade vs machine), finishes, and the fit range or size sets accepted for launch. Note any variants excluded from launch and any acceptance evidence (sample IDs or QC notes). This prevents last-minute swaps that break photography, SKU names, or fit guidance.
Channel context
Map each approved SKU to the sales channels where it should appear and call out channel-specific requirements. Use the supplier/service facts in your brief: 365nails supports sellers operating through Shopify, TikTok Shop, Etsy, Amazon, salons, and local retail channels. That means merchandising must prepare product pages, marketplace titles, and salon-facing POS labels where appropriate.
Packaging status
State packaging readiness and the exact assets or options available for launch: whether the product will ship in neutral test packing, or with private-label options. Include which packaging elements are approved or pending. 365nails can add logo stickers, branded cards, paper sleeves, gift boxes, inserts, barcode labels, and retail kits through private label or custom projects — specify which of these (if any) are confirmed for this collection so merchandising knows what imagery, bundle shots, and unboxing copy to plan.
Launch owner and open questions
Name the launch owner (contact and role) who will approve final merchandising deliverables and list open questions that require decisions before assets are finalized — for example: photography direction, whether barcode labels will be applied before fulfillment, which marketplaces require different titles, or whether any SKUs are held back for test channels. Clear owners for each open item avoid delays.
Practical handoff checklist (short)
- Approved product scope: SKU list, craft, finishes, accepted size sets, excluded variants
- Channel mapping: Shopify / TikTok Shop / Etsy / Amazon / salon / local retail (per SKU)
- Packaging status: confirmed elements (stickers, cards, sleeves, boxes, barcode labels, retail kits) and any pending approvals
- Launch owner: name, role, contact; list of open questions and decision deadlines
- Acceptance evidence: sample IDs, QC notes, or test-batch sign-off references
365 Take
Keep the handoff tight and machine-readable: a one-page table for SKUs plus a short decisions list. Also point merchandising to the catalog hub so they can align discovery and tagging. The 365nails catalog hub organizes product discovery by product type, craft, MOQ, style, sourcing need, and business stage — a useful reference for naming, tags, and collection placement.
Operator Move
Action steps for the operator handing-off:
- Assemble the one-page SKU table and attach sample / QC evidence.
- Map each SKU to target channels and call out any channel-specific asset needs.
- Confirm packaging elements and attach approved dielines or photo samples; if packaging work is needed, note whether 365nails private label/custom options will be used.
- Assign a launch owner and set 2–3 decision deadlines for remaining open questions.
- Share the brief with merchandising and point them to the catalog hub for tagging and discovery rules.
Use these links for the team reference (source pages): https://365nails.com/pages/catalog-hub https://365nails.com/pages/about-365nails https://365nails.com/pages/customization
When ready, merchandising should publish product records and creative assets following channel rules and then request the launch owner’s sign-off. For quick access to product discovery and catalog structure, browse the catalog hub: /pages/catalog-hub. For unresolved sourcing or packaging customizations contact the project lead or sales: /pages/contact.
