How to Choose the Best Nail Gels and Polishes for Your Store
Picking the right nail gels and polishes for your store isn’t just about following trends—it’s about meeting your customers’ needs and building a brand your clients can trust. I’ve spent years observing what small beauty businesses in Europe and America love, and today, I want to share the secrets to building a winning nail product range!
1. Understand Your Target Customers
First things first: who walks into your store or shops on your website? Do they prefer subtle elegance or bold, creative styles? Take note of popular shades and finishes in your area. If your clientele enjoy minimalist French tips, stock up on nudes, pinks, and whites. But if your customers love to experiment, offer vibrant colors, glitters, and neon options.
2. Quality is Key
Nothing beats quality for repeat business. Look for polishes and gels with strong pigmentation, smooth application, and long-lasting wear. Products that resist chipping and peeling are a must—your customers (and their clients) will thank you for it! Checking for non-toxic, cruelty-free, and hypoallergenic labels is especially important in Europe and the US.
3. Variety and Innovation
Offering a diverse range of products makes you a go-to destination for nail artists and salons. Combination sets, seasonal collections, and unique finishes (magnetic, holographic, matte) attract attention and inspire creativity. Stay updated with the latest trends from fashion shows and social media—this will keep your shelves fresh and exciting.
4. Ease of Use
Many small beauty businesses or independent nail techs appreciate gels and polishes that are easy to work with. Prioritize products that have flexible brushes, fast curing times, minimal odor, and clear usage instructions. This not only improves user experience but also reduces the learning curve for new staff or clients.
5. Reliable Supply and Competitive Pricing
No store wants to run out of best-sellers. Choose suppliers (like 365nalis!) who offer consistent stock, fast shipping, and fair pricing. Consider establishing a partnership for even better deals, exclusive launches, or white-label options.
6. Focus on Packaging and Branding
Attractive packaging isn’t just eye-candy—it makes products more giftable and Instagram-friendly. Clear labeling and professional appearance reinforce the reliability of your store. White bottles, metallic caps, and custom-printed logos all help you stand out from the crowd.
7. Listen to Feedback & Test Regularly
Engage directly with customers, nail techs, and salon owners. Encourage honest feedback about product performance, shade variety, and pricing. Regularly test new polishes and gels so you can confidently recommend them. A quick demonstration video or photo can do wonders for sales on your social media!