For small B2B buyers in the US/EU (indie nail techs, small salons, studios), this toolkit shows how to use unboxing, swatches, and tutorial videos to attract local clients and drive bookings/sales. You’ll get ready-to-use scripts, shot lists, and a weekly calendar aligned with platform algorithms and nail product specifics.
1. Positioning and Content Mix
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Persona & USP: Friendly pro next door; fast new arrivals, wide color range, safe formulas, swatch cards/samples available.
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70/20/10 content mix: 70% conversion (unboxing + swatches), 20% relationship (reviews, BTS), 10% growth (challenges, collabs, giveaways).
2. Platform Plays (TikTok / Instagram / YouTube / Facebook)
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TikTok: 9–15s hooks + 30–45s tutorials. Hook lines like “Galaxy cat-eye in one swipe.” 2–3 precise hashtags.
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Instagram: Reels for swatches and before/after; carousels for steps and shade lists; Highlights for swatch card, pricing, booking, FAQ.
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YouTube: 5–8 min reviews/tutorials with chapters: unboxing, texture, longevity, removal, care.
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Facebook: Local reach and groups; use events and booking entries.
3. Unboxing Templates
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Script (15–45s): opener (0–2s), flash selling points (2–7s), macro details (7–20s), CTA (last 3–5s).
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Must-shoot list: outer label, seal, protective wrap, full shade overhead, 360° bottle, batch/expiry, freebies.
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Tips: softbox/daylight, neutral background, keep ASMR unwrapping + light music.
4. Swatch Templates
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Types: display tips (standardized), real nails (immersive; 2–3 shades each hand).
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Shots: top + 45°, lock white balance; exposure +0.3; show cat-eye movement.
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Script (8–20s): shade name/ID, one-stroke coverage, top coat before/after, under different lights.
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Wholesale inserts: “Private label from 10 bottles/shade, 2-week lead time.” “Top 20 bestseller bundle with display card PSD.”
5. Tutorial Templates
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Evergreen topics: prep & sanitation; builder gel structure; cat-eye magnet angles; on-trend palettes; removal & rehab.
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Teaching script (60–120s): pain point, tool list, 3–5 key steps with tips, comparison result, CTA (download checklist/book/buy kit).
6. Conversion and CTAs
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Retail: “Try 120+ shades in-store. DM to book today.”
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Wholesale: “MOQs from 24 bottles/shade. Samples in 48 hours.”
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Components: link-in-bio to booking/pricelist/bundles; pinned comment for shade list + timestamps; time-limited offers (10% off first order or buy 10 get 1).
7. Weekly SOP
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Mon: 1 unboxing + 1 carousel.
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Tue: 2 swatch shorts (different lighting/finishes).
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Wed: 1 tutorial (evergreen).
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Thu: 1 client review/UGC repost.
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Fri: 1 bundle tip (e.g., cat-eye + magnet + top coat).
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Weekend: 30–45 min live Q&A + limited offer.
8. Gear & Budget
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Starter: phone + tripod + small light + reflector (<$150).
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Advanced: macro clip lens, dual soft lights, wireless lav ($200–$400).
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Software: CapCut, VN, Canva; LUTs for consistent grading.
9. Compliance & Risks
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Truthful claims; allergy warnings and key ingredients (e.g., HEMA-free). Music from platform libraries; get UGC permissions; disclose sponsorships per local ad rules.
10. Copy Templates (CN/EN)
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Unboxing: CN/EN pair provided above.
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Swatches: CN/EN pair provided above.
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Tutorials: CN/EN pair provided above.