As 365nails, I always keep a close eye on the latest trends in the European and American nail industry. Over the past year, both classic nail tools and innovative nail materials have become bestsellers. In this article, I’ll share real industry observations about the most popular nail tools and materials among European and American salon owners and nail artists. I hope this can help upgrade your product lineup and boost your competitiveness.
I. Most Popular Nail Tools
1. Cordless Electric Nail Drills
Portable and efficient with long battery life, these tools have become must-haves for many nail studios. They help nail technicians complete filing, polishing, and cuticle removal much more efficiently.
2. High-Quality UV/LED Lamps
European and American clients expect long-lasting results and care about curing speed and safety. Lamps with high wattage, quick curing, and gentle, cool-touch design are key choices.
3. Multi-Piece Manicure Tool Kits
A comprehensive set including nail clippers, cuticle nippers, pushers, and more. Good design and functionality enhance the professional feel of every service.
4. Fine Art Brushes and Rhinestone Dotting Pens
The demand for intricate patterns and decorations is high in these markets. Quality brushes and dotting tools unleash creativity and help salons stand out.
II. Best-Selling Nail Materials
1. Colorful Gel Polishes
Matte and creamy colors are on trend in autumn/winter, while spring/summer is all about bright glitters and candy hues. Eco-friendly, long-lasting formulas are in demand.
2. Vegan & Cruelty-Free Gel
Ingredient consciousness is rising in the West. Vegan, cruelty-free labels are driving sales and represent a new growth opportunity.
3. Variety Nail Art Decorations (Stickers, Rhinestones, Foils, etc.)
Versatile add-ons for endless creativity; perfect for holiday and party vibes. These are favorites among both DIYers and pro salons.
4. Extension Gel and Nail Forms
Quick shaping, a strong bond, and ease of use make these fast-growing essentials in the European and American professional market.
III. Market Trends & Sourcing Tips
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Green ingredients and sustainable packaging are emerging as new standards.
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Multi-functional, user-friendly tools attract small B2B customers.
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Brand stories and customization are making waves in the market.
At 365nails, I’m always refreshing the catalog to offer top-quality, trend-leading products for small salon customers—helping your business stand out throughout Europe and the US.