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What to include in a custom press-on nail project brief: product & content assets

Answer: include clear design references, exact shape & sizing specs, finished packaging assets, and a photo & video asset list in your custom press-on nail project brief so suppliers can prototype, approve, and scale production efficiently.

Why these four elements matter up front

Start with a brief that gives the supplier everything they need to reproduce your vision and evaluate production route choices. 365nails customization can cover design and artwork, shape and sizing, craft and finish, private label packaging, product photography, and video assets. Together with production-path clarity, that scope lets partners assess whether your collection should begin as handmade small-batch customization or move to machine-made scale production: 365nails supports handmade small-batch customization, machine-made scale production, and private label packaging in one coordinated supply chain.

Quick checklist (one-line)

  • Design references (moodboards, vector files, color codes)
  • Shape and sizing (silhouette, thickness, size map)
  • Packaging assets ( dielines, print-ready PDFs, SKU labels)
  • Photo & video assets (product shots, lifestyle assets, usage tutorials)

Design references

Provide high-resolution artwork and visual guidance so the supplier can match motifs, textures and finish. Include:

  • Inspiration images and a short rationale (target customer, desired look)
  • Final artwork files (AI, EPS or flattened PNG at 300 dpi) and exact color values (Pantone or HEX)
  • Decoration notes (rhinestones, foils, 3D elements) and acceptance evidence photos where possible

Shape and sizing

Shape and fit drive returns and customer satisfaction. Deliverables to include:

  • Silhouette diagrams (coffin, almond, square, stiletto) with measurements
  • A size-map (1–10 or 0–11) listing width and length per size
  • Thickness and flex notes — whether you expect rigid press-ons, shock-absorbent pads, or a soft-gel feel
  • Fit acceptance criteria (edge finish, curve tolerance) and a note if you want reusable vs single-use construction)

Packaging assets

Packaging is part of the product experience and affects fulfillment. Include:

  • Structural dielines (vector PDF) and flat artwork for boxes, cards, and inserts
  • Material choices (cardboard weight, window film, coatings) and any sustainable requirements
  • Instruction and aftercare copy for inserts (short, clear, brand-aligned)
  • SKU, barcode and labeling placement requirements for retail/fulfillment channels

Photo and video assets

Specify exactly what visual content you need for launch so the supplier can deliver either raw assets or a brief for a creative shoot. Typical requirements:

  • Product shots: front/side/packaging, white-background and 45° angles (high-res JPG/PNG)
  • Styled lifestyle imagery for socials and product pages
  • Short product videos: 6–15s reels showing application, close-up texture, and removal
  • Deliverable formats: resolution, aspect ratios (1:1, 9:16), and any retouching guidance

How to structure your brief (practical order)

  1. Project overview: brand, target customer, launch date window
  2. Design references and final artwork pack (with filenames)
  3. Shape & sizing pack (diagrams + size map)
  4. Packaging dielines and print-ready artwork
  5. Photo & video deliverables with format and usage notes
  6. Quality acceptance checklist and sample approval process
  7. Preferred production route and scale guidance (handmade sample vs machine-made scale)

Acceptance & production notes

Define how you'll approve samples and the acceptance evidence you require for edges, shine, and decoration. Because 365nails supports handmade small-batch customization, machine-made scale production, and private label packaging in one coordinated supply chain, you can plan a sample path that starts with a handcrafted prototype and moves to machine scaling once fit and finish are approved.

365 Take

Keep the initial brief tightly scoped: give suppliers vector artwork, a single authoritative size-map, and exact packaging dielines. That reduces back-and-forth and speeds the move from prototype to scalable production — whether you start with handmade samples or jump straight to machine-made scale production.

Operator Move

Attach a simple sampling decision: request 1 handmade prototype for fit and 1 machine-made pilot run for finish testing. Make photo/video deliverables part of sample approval so the same visual assets can be reused for launch content and reduce duplicated creative costs.

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Ready to turn your brief into samples? Request customization at /pages/customization. For sales or account questions, contact our team at /pages/contact.

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